Marketing for the Greatest Show on Earth
Since 2005, Qorvis MSLGROUP has worked with Feld Entertainment, producer of the world-famous Ringling Bros. and Barnum & Bailey® Circus, Disney on Ice, and many more family entertainment experiences, to promote its shows in Washington, D.C., Baltimore and Northern Virginia. Year after year, Qorvis MSLGROUP helps Feld overcomes the challenge of standing out among increasing competition in the entertainment industry by developing and executing exciting grassroots events and securing local and national media hits.
An integral part of Qorvis MSLGROUP’s efforts to increase ticket sales for Feld Entertainment is engaging mommy and daddy bloggers. Our team works extensively to target well-known mommy and daddy bloggers in the DMV area. Oftentimes, ahead of Disney on Ice or Ringling Bros. shows, Qorvis MSLGROUP invites bloggers and their families to special events for behind-the-scenes looks, one-on-one interviews with the performers and characters, and more. This proved valuable as our bloggers' own relationships with traditional media (ranging from guest on-air hosts to weekly columnists) spurred local radio and television coverage, gained local attention and generated additional ticket sales. In addition, the social media conversation generated by the bloggers spurred excitement about the upcoming events.