For nearly two decades, the Blue Cross Blue Shield Association has fought legislation in Congress to exempt association health plans from state regulation. Qorvis MSLGROUP worked with the Association, its affiliates and an allied coalition, ProtectYourHealthCare.org, to develop messages under the broad umbrella that association health plans sound good but will not work.
We worked closely with the Blue Cross Blue Shield insurance plan communicators, field operatives and third parties in 17 target states to create a grassroots campaign. We conducted workshops to develop media and PR plans for each target state, including outreach to public officials and other stakeholders in health policy. On the ground, we worked with field operatives on opinion/editorial pieces and press events, creating broad templates that could be customized for local application. We also helped coordinate a rapid response effort that led to several insurance commissioners placing op-eds and being quoted as knowledgeable resources in stories on the downside of the plans. Our effort helped keep health insurance legislation bottled up in Congress.